Choosing the right chatbot: website, WhatsApp, or internal support?

Not all chatbots are created equal. The right solution depends on your use case.

**Website chatbots:**

Best for: Customer acquisition, FAQs, lead qualification
- Integrate with CRM for lead tracking
- Should have clear escalation to human support
- Monitor conversation drop-off rates

**WhatsApp bots:**

Best for: Customer support, order tracking, appointment scheduling
- Popular in markets where WhatsApp is primary communication
- Can handle rich media (images, documents, voice)
- Requires WhatsApp Business API

**Internal support bots:**

Best for: HR queries, IT helpdesk, policy questions
- Integrate with internal tools (Slack, Teams, email)
- Need strong security and access controls
- Knowledge base from internal documentation

**Key considerations:**

1. Where are your users most active?
2. What's the complexity of queries?
3. How important is human handoff?
4. What systems need integration?

Start with the channel where users already are, and ensure smooth handoff to humans when needed.